Residents' pro-tourism attitudes, intentions, and behaviours: A meta-analysis

Abstract

The aim of this paper is to conduct a meta-analysis of 36 studies that analyse residents' intentions and pro-tourism behaviours as dependent variables in the light of the Theory of Reasoned Action (TRA) and the Theory of Planned Behaviour (TPB), focusing on the relationship between the constructs "attitude," "intention" and "behaviour." The results confirmed our three starting hypotheses, two supporting the postulates of the TRA and TPB and a third suggesting a strong effect size and direct correlation between attitudes and pro-tourism behaviours. In addition, the study site and source of research are significant moderators of the relationship between intention and behaviour and between attitude and behaviour, respectively, explaining part of the variability in effect sizes. Nonetheless, overall, the results of the moderation analysis suggest that much of the moderation is due to the heterogeneous operationalization of the analysed constructs.