Enlightening tourism -- V. 09, n. 2 (2019)

Permanent URI for this collectionhttps://hdl.handle.net/10272/17167

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    Towards socially sustainable tourism in cities local community perceptions and development guidelines
    (Universidad de Huelva, 2019) Pinto da Silva, Filipa; Brandão, Filipa; Sousa, Bruno
    In the last years, tourism has been growing significantly in urban settings. This growth led to a number of positive impacts, but the uncontrolled expansion of tourism related activities (the ‘overtourism’ effect) has caused many negative outcomes. This paper entails a reflection on sustainable tourism in urban contexts, focusing on locals’ perceptions of tourism impacts on their daily lives. A survey was conducted of 151 residents and workers of the city centre of Porto, Portugal, aiming at a deeper understanding of the social, cultural, and economic, impacts resulting from the exponential development of tourism in the city. The findings suggest that, at this early stage of development, locals agree with the development of tourism in the city and consider that it improved their overall living conditions. However, there are concerns with housing prices and rising cost of living. The resulting data allowed to design a set of guidelines to build a sustainable development model for urban tourism destinations, assuring the local communities’ quality of life, where several preventive measures are presented that aim to preserve the sociocultural sustainability of urban communities
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    Motivation and tourists`loyalty in performing arts festivals: The mediator role of quality and satisfation
    (Universidad de Huelva, 2019) Amorim, Daniela; Jiménez Caballero, José Luís; Almeida, Paulo
    Festival tourism has been growing considerably over the years, acquiring a prominent position and with strong popularity in society. Festivals and/or events promote a cultural exchange at international, national and local levels, with the opportunity for cultural sharing, from history and tradition, culinary and drinks, music and dance, involving all publics (organization, services, artists, participants and local inhabitants). Festivals are recognized as an effective strategy for host destinations promoting economic, social and cultural development. The present study aims to test the mediator role of quality and satisfaction in the relationship between the motivation in the choice of performing arts festivals and the loyalty of the tourists. The sample consisted of 532 respondents, collected at two performing arts festivals: Andanças festival (Portugal) and La Sierra festival (Spain). The results of the study show that tourists motivated to attend performing arts festivals, tend to perceive the festival as having quality, and are satisfied with the service, which in turn tend to revisit and recommend the festival. The study discusses the implications of the obtained results. It also presents limitations and suggests future studies
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    Evaluating the influence of destination brand experience on tourist behavioral intention
    (Universidad de Huelva, 2019) Singh, Ramjit; Mehraj, Nasiba
    The main objective of this research was to study the impact of destination brand experience on tourist behavioral intention. Sample area of the study included four essential tourism destinations of the Kashmir valley, India viz: Gulmarg, Pahalgam, Sonamarg and the famous Boulevard Road. The convenient sampling method was applied for sampling purposes and total responses obtained were 385 out of 450. SPSS 25.0 has been used to analyze data and study the overall impact of the destination brand experience on tourist's satisfaction and revisit intention. Several strategies are suggested that are based on the findings, like how to improve the different experiences. The results of the study demonstrate that tourists perceive a branded destination differently. The different kinds of experiences lead tourists dependent on destination. The different factors under brand experience that have been studied show how each factor contributes to tourists satisfaction and leads to their intentions in the future
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    Adoption of software as a service (SaaS) in small and medium-sized hotels in Tirana
    (Universidad de Huelva, 2019) Demneri Kruja, Alba; Hysa, Xhimi; Duman, Teoman; Tafaj, Ava
    Technology moves with a rapid pace and it has touched every aspect of the hospitality industry. Nowadays, this huge industry is facing significant technological changes especially in the hotel sector. With the continuing growth of modern technologies in hotel management (e.g. SaaS, PMS, CRM, smart devices, Internet of things), and other aspects of industry 4.0, readiness of sector representatives to adopt such new technological advancements appears as a worthy research topic. This research aimed to identify the adoption of SaaS (Software as a Service) technology in small and medium-sized hotels in Tirana, Albania and measure hotel owners/managers’ willingness to implement this technology in their properties. As part of the data collection process, a structured interview was conducted with 75 hotel owners and managers. Results show that SaaS technology implementation is very limited in the sampled hotels. Majority of the sampled hotels extensively rely on traditional property management systems. Nevertheless, other findings of the study show that hotel managements demonstrate high willingness to implement SaaS system in their hotel management. This willingness was found to be more prevalent among newly hired, more educated, younger managers as compared to older age hotel owners. A number of implications are discussed for local authorities, SaaS marketers and hotel managements to implement SaaS system in small and medium-sized hotels in Tirana