Enlightening tourism -- V. 08, n. 1 (2018)

Permanent URI for this collectionhttps://hdl.handle.net/10272/15135

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    Ecological tours as key for sustainable tourism development in Transylvania
    (Universidad de Huelva, 2018) Gál, Tünde
    This paper aims to analyse the current state of eco-touristic destinations in the Transylvanian region of Romania, with special attention on the supply and characteristics of ecological tours and its impact on the local community, the environment and the economy. The analysis, in the first place, is based on an exploratory analysis, which identifies the main stakeholders. Afterwards primary data, collected through a structured online questionnaire, present on one hand the approach of the tour operators and tour guides towards the organization of ecological tours, on the other hand, the perception of the customers towards eco-touristic products. The results indicate that a high percentage of tour operators and tour guides show indifferent attitude towards the organization of ecological tours. However, most of the stakeholders are aware of the fact that in order to preserve our natural sites, on one hand, there is a high need to increase the ecological tour offer and on the other hand, it is crucial to educate both the tourists and the local community. The customers, depending on their socio-economic status and educational level, fall in very different groups when the principles of sustainability are to be kept in practice
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    Crisis situations in tourist destinations: How can they be managed?
    (Universidad de Huelva, 2018) Vargas Sánchez, Alfonso
    Crisis management in tourism, whether due to natural catastrophes or to any other reason, acquires particular relevance because tourist centres are usually located in places (coasts / beaches, wooded areas, mountains, valleys of rivers,...) whose characteristics rise the potential risk, to which it is necessary to join the high densities of population if the event that triggers it (fire, torrential rain,...) takes place in periods of maximum affluence (high season). In addition, tourists are more vulnerable than residents, because of its lack of familiarity with the area and, in the case of international tourism, due to the limitations of not speaking / mastering the local language. If tourists become victims of a disaster of this type, with the added risk caused by overcrowding, the negative impact on the destination image multiplies. Although tourism has proven to be a highly resilient activity, recovering in a relatively short time from the negative impacts of this type of events, it is no less true that managers of tourist business and destinations should not underestimate their effects. Within this framework, and without prejudice the fact that each case is unique and therefore cannot be separated from its context, the aim of this paper is to synthesize a series of proposals that the scientific literature has revealed, as general guidelines to take into account for a proactive management of crisis situations in a tourist destination, overcoming an approach to them based on a mere reactive response
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    Building a tourist destination brand from the relational perspective: The italian project "south destination network"
    (Universidad de Huelva, 2018) Pellicano, Marco; Marino, Vittoria; Montera, Raffaella; D’Arco, Mario; Amoroso, Raffaele
    The paper deals with a case study regarding an Italian tourism project analysed through the lens of a multiple perspectives framework based on the Relational View (RV), Stakeholder Engagement (SE), and Value Cocreation (VCc). The proposed theoretical framework contributes to interpreting issues regarding the development of a tourist destination brand in Southern Italy. The qualitative approach adopted reflects the confirmatory nature of this paper. Meanwhile, the project denominated “South Destination Network” is an experimental building of a tourism destination brand from the relational view of maximizing value co-creation in a cultural perspective though stakeholder engagement. Findings from the case study are discussed with reference to the relational view, stakeholder engagement, and value co-creation. The study concludes with the limitations and implications for further research related to the proposed framework