Enlightening tourism -- V. 06, n. 1 (2016)

Permanent URI for this collectionhttps://hdl.handle.net/10272/12441

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    Thermal resorts of Extremadura and engagement with consumer in facebook (Spain)
    (Universidad de Huelva, 2016) Coutinho Pires dos Santos, Barbara; Filomena Torres, Maria; Cunha, Carlos; Durán Sánchez, Amador
    With the advent of social networks, the building of Engagement between consumers and brands surpassed the limits of off-line relationships, and became reflected on-line. Social networks became then an essential tool for consumers, whether as regards the decision to purchase, or the searching for information, a primary item for touristic activity. With the purpose of facilitating access to information on their products and services, the thermal resorts of the Autonomous Region of Extremadura, in Spain, have invested in Facebook pages. However, just the presence in said social network is not sufficient anymore, becoming necessary to interact with their users. In order to understand if such interaction between the Facebook pages of Extremadura Thermal Resorts and their consumers is being efficient or not, this work aims at measuring and comparing the Engagement level of each of those thermal resorts (in their official Facebook pages), through digital metrics defined as from literature review, with the purpose of assisting administrators in the elaboration of communication strategies that might increase interaction and the involvement of fans with their brands. As methodology, two analyses were also used: a digital metrics and a content analysis, carried out in the period considered of high season, between the months of June and October, and in which all-thermal resorts were in operation. It was observed that Extremadura thermal resorts, in their great majority, are using the Facebook tool adequately, facilitating communication with their potential clients.
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    Factors affecting the perception of hygiene aimed at Turkish hamams as cultural heritage : Antalya
    (Universidad de Huelva, 2016) Bozok, Düriye; Açıksözlü, Övgü; Güleç, Emin
    This study has been carried out in order to identify the factors affecting the perception of hygiene aimed at Turkish Hamams as cultural heritage. With respect to this goal, a survey has been performed by means of a sample method for local and foreign tourists who have used the hamams in the central district of Antalya. In total, 210 people have been reached. The value for Cronbach’s alpha in the survey has been measured as 0.797. In the analysis of research data regarding the statistical method, factor analysis, regression and correlation have been used as analysis methods. As a result of the research done on factors affecting the perception of hygiene aimed at Turkish hamams, the elements such as the sensitivity of hamam personnel on hygiene, the fulfilment in general principles of hamam, and the physical competence of hamam have been identified as the three significant factors by the tourists involved in the survey.
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    Analysis of spa tourist motivations : a segmentation approach based on discriminant analysis
    (Universidad de Huelva, 2016) Sánchez Rivero, Marcelino; Rodríguez Rangel, Cristina; Andrades Caldito, Lidia
    Changes in lifestyle and a growing awareness of the importance of health and quality of life are leading to a growing interest in health tourism in general and spa tourism in particular. For this reason, spa tourist motivations are changing and expanding, going from uni-motivational behaviours (cure an ailment or disease) to other that are clearly multimotivational (rest, relaxation, visit to cultural and natural destinations, enjoyment of food, etc.). The aim of this paper is to confirm the existence of a multi-motivational behaviour pattern in spa tourism as well as to quantify the percentage of the current demand showing this pattern. To do this, with the help of a discriminant analysis used to quantify the probability of the existence of several specific reasons for the practice of thermalism (search for rewarding emotions and feelings; improvement of health; relax; and improvement of physical condition), a segmentation of the demand of spa services in Extremadura (Spain) has been carried out. The results allow researchers to define three groups of tourists: the unmotivated, the multimotivated and the half-motivated. Multi-motivated tourists represent less than 14% of the total number of tourists, and show a high motivation to improve their physical condition and their health, as well as to simply relax in a spa resort. Consequently, although they still represent a small percentage of the market, multi-motivational behaviour in spa tourism is regarded as an emerging segment that will change both the future of spa resorts offer and the way in which customer demands are managed.
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    Health, wellness and medical tourism - a conceptual approach
    (Universidad de Huelva, 2016) Quintela, Joana A.; Costa, Carlos; Correia, Anabela
    Nowadays, health, wellness and medical tourism are recognized as one of the most developed and growing sector of today’s thriving tourism industry that has increased its activity worldwide, due to a lot of social and economic circumstancies that leads people to achieve and pursue a better quality of life. However, these kind of tourism face a multitude of challenges and one of that challenges is the discrepance on its different conceptual approaches and definitions. A literature review on this topic with a descriptive, comparative and exploratory nature was conducted, building a theoretical framework on this field of study. Units of meaning for the definition of the concept categories were elected, which allowed to reflect and sintetize the different approaches to the topic. This analysis brought other perspectives of identification and description of distinct themes, including a few issues about health, wellness, medical tourism, wellbeing and quality of life. Therefore, the main goal of this paper is to summarize and clarify this complex and sweeping concept that assumes in a prominent role in the global context of tourism and results in a concise overview of the literature produced on the subject towards a small contribution to a better understanding of the concept.