Enlightening tourism -- V. 10, n. 2 (2020)

Permanent URI for this collectionhttps://hdl.handle.net/10272/19128

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Now showing 1 - 9 of 9

Understanding the impact of aiport service quality on passengers'revisit intentions amidst COVID-19 pandemic
(Universidad de Huelva, 2020) Kour, Parvinder; Jasrotia, Aruditya; Gupta, Sudhanshu
With the increased competitive scenario destination authorities are looking at every possible aspect for attracting the tourists by serving quality services. Airports around the world are looking for enhancing airport service quality thereby working towards overall travel satisfaction. Quality of service and consumer satisfaction is considered as critical determinant of strategic framework for determining any business performance. The current study aims to examine the impact of airport service quality on passengers’ revisit intentions amidst the COVID-19 pandemic and further its association with destination selection or choice. Crisis situations like COVID-19 immediately hit airports and therefore, it becomes absolutely essential for them to revive and adapt their services quickly according to the changing conditions. The SEM analysis was applied where satisfaction was observed as a mediator between airport service quality and travelers’ intent to revisit the airport, willingness to spend at the airport as well as their intent to come and visit again the destination. To this, positive and in fact significant relation has been observed between Airport Service Quality and willingness to spend at the airport and revisit the airport as well the destination. Since airports are amongst the service providers tourism destinations, this study gives the authorities with theoretical and empirical background to consider numerous factors that the passengers are actually looking in a service or might seek in future which currently is unclear and ambiguous due to COVID-19
Revealing the literary landscape research lines and challenges of literary tourism studies
(Universidad de Huelva, 2020) Arcos Pumarola, Jordi; Osácar Marzal, Eugeni; Llonch Molina, Nayra
This article reviews the literature on literary tourism between 1983-2019. It has a double objective: on the one hand, it aims at gathering a comprehensive perspective into the quantity and evolution of studies on literary tourism and, on the other hand, identifying lines of research and the main objects of study within the research on literary tourism. The latter will allow us to identify what trends have been followed when analyzing literary tourism, both methodologically and conceptually. To answer these objectives, the article structures its literature review in two phases: a descriptive analysis and a thematic analysis. From this starting point, the article will present a number of challenges for future research on literary tourism, both at a methodological and content-related level, emphasizing the use of quantitative methodologies to approach this touristic type, analyzing the role of literary tourism in touristic destinations as well as focusing on the pedagogical needs of tourists in order to facilitate their access to literary tourism
Network of tourism observatories toward a tourism intelligence: The case of Brazil
(Universidad de Huelva, 2020) Fantoni Alvares, Daniela; Ribeiro dos Santos, Saulo; Riani Costa Perinotto, André
This research analyzes the Brazilian Network of Tourism Observatories as a mainspring to support the understanding of the tourism activity in the country, as well as the creation of smart destination. From the literature review and the application of questionnaires to the observatories, this study was developed, using NVivo software for data analysis. The method is part of an applied research with field research that was carried out in the year 2019. In the period under analysis, the Brazilian Network of Observatories was formed by 26 active stakeholders. It is well known that the set of knowledge generated by tourism observatories in Brazil, has contributed to tourist territories being able to implement smart and target strategies for the real need of tourist demand. The data collected indicates that the research developed by the observatories of the Brazilian network is important and valid information for public and private managers, and can also implement actions that increase the quality of the tourist offer, as well as the experience of the visitor to Brazil. In this way, it is essential to deepen and broaden the understanding on the impact and relevance of tourism observatories toward tourism intelligence development
Mediating role of customer experience between innovation and performance a study of quick service restaurants (QSRs)
(Universidad de Huelva, 2020) Singh, Rajesh; Kumari Sarangal, Rajani; Sharma, Priyanka
The primary rationale of this study is to examine the impact of innovation on customer experience (CP) and customer performance (CP) in the Quick Service Restaurants (QSRs). The study further analyzes the impact of customer experience (CE) on customer performance (CP). Moreover, the study also tends to approach the mediating role of customer experience in between innovation and customer performance. A total of 322 questionnaires were analyzed using exploratory factor analyses (EFA) and confirmatory factor analysis (CFA) to identify and confirm the various factors in the study respectively. Structural equation modeling has been used to test the relationship between the constructs. The study finds that innovation positively impacts CE and CP. Further, the study also verified that CE positively impacts CP and it acts as a partial mediator between CE and CP. Research is restricted to the QSRs of Jammu region which includes McDonald's, KFC, Domino's Pizza, and Pizza Hut. This study recommends the implementation of innovative practices in QSRs to enhance the CE that in turn will leads to higher CP in selected QSRs
Dimensions of a memorable food and restaurant experience in mountainous destinations: an interpretive structural modeling approach
(Universidad de Huelva, 2020) Kala, Devkant
The present study attempts to determine the factors of memorable food and restaurant experience (MFRE) and model the interrelationships among them using interpretive structural modeling (ISM) in the mountainous destination. Variables of MFRE were identified through literature review, discussion with tourism & hospitality academicians and practitioners, and tourists visited the mountainous destinations of Uttarakhand, India. The results reveal that restaurant location, decoration, and service employee attributes were bottom-level variables in the model. Service quality, authentic local food, traditional food preparation, and hygiene & cleanliness were considered as middle-level variables. Authentic food presentation, food quality, and Physical environment experience were top-level variables in MFRE. This work endorses that destination restaurants should offer authentic foods, engage visitors with traditional food preparation & presentation, focus on food and service quality, maintain the hygienic servicescape, concentrate on staff appearance, decoration, and restaurant location to deliver memorable food and restaurant experience (MFRE) in the mountainous destinations
COVID-19 and future travel decisions: How do the destination-choice-based motivators redefine tourist's choices?
(Universidad de Huelva, 2020) Balakrishnan Nair, Bipithalal; Sinha, Satyajit
COVID-19 has heavily influenced people all around the world and forced us to acclimatise to a New Normal. Post-COVID-19 scenarios are predicted that impose specific criteria on travel choices that could change the present tourism equilibrium. Addressing these impulses is crucial for travel destinations for their resilience and recovery. This paper presents preliminary insights into present travel decisions and speculates about potential future, post-COVID-19 choices. An online survey of 449 participants used to investigate the underlying dimensions of destination selection motivations, and to explore the significant differences between the characteristics of travellers in destination-choice-based motivators (DCBMs) for destination selections post-COVID-19. Three motivators for the choice of destinations were derived: accessibility and discounting, health and hygiene, and the history of low incidences of COVID-19. Results also identified interrelationships between travel history and destination selection motivators: participants who had undergone a prolonged quarantine period were highly motivated by ‘accessibility and discounting’ and ‘health and hygiene’ factors. In contrast, people with no international travel experience were more concerned with low COVID-19 incidences in the destination(s)
Reseña del libro de Holland, J., & Leslie, D. (2017). Tour Operators and Operations: Development, Management, and Responsibility. Oxfordshire
(Universidad de Huelva, 2020) Qian, Jianwei; Law, Rob
Assessing the effect of airline service quality on image and post purchase behavioral intention
(Universidad de Huelva, 2020) Singh, Ramjit; Suhail Nika, Abid
The present study aimed to investigate the effect of airline service quality on image and post-purchase behavioral intention among the passengers. The exploratory cum descriptive research design was adopted. The purposive sampling technique was chosen to select valid respondents. Four hundred questionnaires were considered valid, and SPSS 25.0 was used to feed and analyze the data. The data for the study was collected through primary as well as secondary sources. The present study's essential findings are that better service quality affects airline image and post purchase behavioral intention of passengers positively. Moreover, a favorable airline image too affects the behavioral intention of passengers positively. The present research revealed that it is a better service quality and sharp airline image in a highly competitive environment that helps the airlines survive and increase their share in the market. The essential suggestions in terms of service quality dimensions have been put forth by the researcher to airline managers, which can surely improve passengers' memorable experiences
A critical review of literature in the rising tide of social media towards promoting tourism
(Universidad de Huelva, 2020) Yeng Sin, Kit; Mohamad, Abang Azlan; Chiun Lo, May
Information and Communications Technology (ICT) has been the focus of the tourism industry in recent decades, specifically for the travel and hospitality sector. The increase of usage and dependency on the Internet has escalated the growth of multiple forms and types of social channels, which have also transformed travel business for agencies and companies to communicate and market their services to the targeted demographics. Consumers would utilise the unlimited information from social media in deciding on potential destinations and leisure activities, which dramatically influences tourism marketing. Nonetheless, the interdisciplinary applications of digital platforms in the tourism industry have resulted in various studies that are found to be fragmented, resulting in gaps when translated into practice. Thus, a critical review of prior social media research is needed to interpret the precipitation and outcomes. Hence, this study had identified and synthesised 45 articles during 2012 to 2019 using extensive literature search within social media area of research interest within the field of tourism and hospitality Information System (IS). Contingent on a content analysis on the synthesised articles from both the individuals’ and firms’ perspectives, significant motivations, limitations, and conditional parameters of social media use were identified and categorised to develop a conceptual model holistically

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