Enlightening tourism -- V. 05, n. 1 (2015)

Permanent URI for this collectionhttps://hdl.handle.net/10272/10917

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    Museum networks and sustainable tourism management : the case study of marche region's museums (Italy)
    (Universidad de Huelva, 2015) Cerquetti, Mara; Montella, Marta Maria
    Over the past twenty years, research on cultural tourism has sought to find a balance between tourism development and cultural heritage conservation. However scholars have not focused on the enhancement of local cultural heritage as an asset to raise awareness of new cultural destinations and to prevent overcrowding in just a few cultural cities. After a discussion of literature on heritage tourism management, this paper presents the results of a survey on museum networks in the Marche Region of Italy. Research suggests that museum networks have an important role in promoting local cultural heritage, but that they are not yet able to exploit economies of scale, to then ensure the museums’ survival and development as well as their contribution to sustainable tourism.
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    Are myths and legends used in tourism communication as a resource? : the case of Algarve online brochures
    (Universidad de Huelva, 2015) Pérez Aranda, Javier R.; Guerreiro, Manuela; Mendes, Julio
    Tourist destinations are in search of differentiation in order to improve their attractiveness. According to the literature, myths and legends can play an important role as a tourism resource and, therefore, institutional communication should pay more attention to them. Algarve is the southernmost region of Portugal and it is the country’s most popular tourism destination. “Sun and beach” are its main tourist products. Literature on tourism suggests that local myths and legends can add value to a region’s core product, differentiating it from competitors. However, few empirical studies have examined to what extent traditional coastal destinations have used those resources to assign themes to their touristic products. This paper aims to analyse the online brochures from the official tourism office in the Algarve with the purpose of evaluating the use of myths and legends in its communication. This mythological dimension can be used as a branding marketing tool as much as it differentiates this coastal mass tourism destination, makes it more appealing and contributes to the development of new tourism products. Based on the literature recommendations we argue that myths are critical elements in designing tourist experiences within tourism destinations. They are a valuable asset upon which decision makers should develop a coherent place branding and a set of tourism products conveying a unique and meaningful narrative. We have used N vivo to do frequency tables and word cloud analyses of the Algarve’s institutional communication as a preliminary analysis and for validation of our findings. The findings show that myths and legends were not used in the place communication put across by tourism authorities in the locations examined.
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    The cittaslow certification and its effects on sustainable tourism governance
    (Universidad de Huelva, 2015) Presenza, Angelo; Abbate, Tindara; Perano, Mirko
    The paper examines the relationship between sustainable tourism governance and Cittaslow certification. As an organised network of small cities, Cittaslow is attempting to focus plans around the primary assets of locality-based identity, by choosing to preserve the unique characteristics of each urban area. Through a quantitative analysis, based on International Cittaslow certified cities, the paper aims to examine the effects of Cittaslow certification on local government for the implementation of more sustainable tourism governance. Findings reveal that interest in being certified acts as a stimulus to the definition and the implementation of more sustainable development, allowing a destination to become part of an international network of cities. The results highlight the need to fully exploit the various opportunities in order to be certified, moving primarily from the implementation of policy initiatives coherent not only with the many requirements laid down by Cittaslow, but which have a positive impact on areas considered more strategic for small town development, while avoiding the waste of effort and scarce resources on other less focused projects.
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    Marketing analysis of medical tourism in India
    (Universidad de Huelva, 2015) Manhas, Parikshat Singh; Ramjit, Monu
    The aim of the present research is to carry out the marketing analysis and to determine the potential of the medical tourism, to identify the various challenges to the medical tourism in India and to suggest and recommend the marketing strategies to develop the India as the medical tourism destination. The research is primarily based on the secondary sources by searching the various potential academic journals and reports potential articles, with medical tourism in the title, were assessed using EBSCO, UGC-Inflabanet, Google Search, and/ online library. The SWOT analysis, which really can be a backbone for the policy making helping in implementing the same in order to make India as a medical segment in the Indian Medical Tourism Industry.