Enlightening tourism -- V. 09, n. 1 (2019)

Permanent URI for this collectionhttps://hdl.handle.net/10272/16464

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    Urban art scene in Madrid: how can contemporary art be used for tourism?
    (Universidad de Huelva, 2019) Jeevana Perera, Punartha
    Urban art (UA) is a contemporary art form which was developed in cities. While UA growth in certain cities has been faster, the progression of UA in most cities has faced opposition. The described project explores the current context of the progression of UA in Madrid. Furthermore, the research gives reason to UA’s capability as a tourism tool in Madrid, and identifies the stakeholders related to UA who should benefit. Project is carried out using qualitative methodology through an exploratory approach and is completed with the use of more primary source data. Observations, short questionnaires and interviews are the main instruments used in gathering the primary source data, while document analysis is used to process additional secondary source data. The results show that Madrid is full of different types of UA, and UA can be further developed as a tourism tool in the city. The urban artists are creating their own UA pieces both legally and illegally while facing obstacles, even though impediments have reduced. However, the Investigation concludes that Madrid’s UA can be further developed through strong support from local policy makers by giving the direct benefits of this development to local UA stakeholders
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    The role of person al brand on consumer behaviour in tourism contexts: The case of Madeira
    (Universidad de Huelva, 2019) Sousa, Bruno; Rodrigues, Sónia
    In a world that undeniably competes for investment, visitors and residents, the adoption of approaches derived from the marketing has become a reality in the search for sustainability. It is a fact that a city marketing and brand management policy is able to promote and transform an image, boost economic activity and enhance all aspects of the city that present competitive advantage over other territories, so this is why associate marketing with cities makes sense. This study aims a better understanding of the brand image and their relationship with behavioural intentions, especially through the perceptions that tourists have toward the destinations (e.g. Madeira island), and how this may influence their attitudes. The objective of this study is to understand the impact of the personal brand on the image of a tourist destination, using as a case study the Madeira destination. An empirical study was carried out through questionnaires applied to 142 tourists in Madeira island. It was possible to understand the perception of visitors and assess the experience of visitors and the theoretical and practical contributions to local development and tourism marketing. Under an interdisciplinary perspective, this research brings together inputs from marketing, tourism and local economics. A theoretical model is developed specifying antecedents of satisfaction and loyalty in specific tourism contexts. Implications for future research are also presented
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    Creative tourism in small cities and rural areas: A Bibliographic
    (Universidad de Huelva, 2019) Álvarez García, José; Maldonado Erazo, Claudia Patricia; Río Rama, María Cruz del; Sánchez Fernández, María Dolores
    The objective of this research work is to know, through a bibliometric and bibliographic analysis, the research that on Creative Tourism, in small cities and/or rural areas, has been carried out until now. The work methodology is developed through a descriptive-quantitative bibliometric analysis, applying different bibliometric indicators, providing information on the evolution of the research, identifying the researchers or groups working on this subject, the disciplines from which it is studied and the means, through which the results are disseminated. In addition, a bibliographic analysis of the content of the identified studies is carried out, to know the results achieved as well as the methodology used in the investigations. The bibliographic material to be analyzed is obtained using a methodology of tracking in the international databases Web of Science (WoS) and Scopus. The results, collected in a database, are made up of a small number of investigations, focused mostly on the study of relevant cases of success due to the effects of diversification of the economy, or the development of capacities that have enabled to create a different tourist potential and with identity to attract tourists in these areas